This one day Account Management training course ensures that account managers are able to foster client relationships; work with sales and marketing teams to prepare presentations and sales pitches; design marketing strategies and media proposals; handle client communications and write client reports; and communicate client agendas to other staff members. We cover:

• Sales skills for non-sales people
• Organisation strategies for future sales
• Account planning for initial contacts and follow up calls
• Understanding ‘why’ customers buy
• How to make quality appointments
• Questioning techniques
• Selling benefits
• Recognising buying motives and identifying buying signals
• Closing skills
• Handling objections
• The Power of ‘Following Up’
• Customer Style Analysis